AI in the Driver’s Seat: How OEMs can fuel Dealership Sales with Tech

Feb 11, 2025

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Imagine a world where car dealerships anticipate your needs before you even walk in—like a pit crew ready to tune your dream ride. Thanks to AI investments by OEMs, this future is already here. Buckle up as we crunch numbers, dissect trends, and reveal how AI is turbocharging dealership revenue.


Hyper-Personalization : The AI Concierge

AI isn’t just recommending your next car—it’s predicting it. By analyzing browsing history, social media activity, and local demographics, AI tailors inventory and marketing to individual buyers .

  • 55% of dealerships using AI saw >20% revenue growth in 2024.

  • Personalized emails driven by AI have a 50.7% open rate (vs. 15% industry average).

  • BCG estimates AI-powered pricing and rebates can boost profits by 5%.


Why it matters: AI turns “maybe” buyers into “must-have” customers by curating offers, financing options, and even service reminders.


With Walm, you can build your dealership's AI-powered hyper-personalization engine, turning browsers into buyers.


Google My Business (GMB): The Digital Showroom

Car dealerships dominate direct searches on GMB - 2,053/month on average - making it a goldmine for conversions.

GMB Optimization Checklist

  1. Photos: Dealerships with 150+ photos get 520% more calls.

  2. Reviews: Responding to 32%+ of reviews boosts conversions by 80%. Did you know this is just a click away?

  3. Posts: Highlight new models, service deals, and events with CTAs.


Pro Tip: Unlock tailored revenue growth with Walm's custom integration solutions.


AI Tools Every Dealership Needs

From chatbots to social automation, OEMs are equipping dealers with tech that works 24/7.

Top Tools
WhatsApp Business API
: Schedule test drives, share vehicle videos, and collect documents securely.

AI Chatbots: Handle 80% of FAQs, freeing staff for high-value tasks.


ROI: The Bottom Line

AI isn’t a cost—it’s a revenue multiplier.

BCG’s AI Profit Playbook

  • 5% profit lift from dynamic pricing.

  • 30% fewer days for unsold inventory.

  • 10-25% bottom-line growth from combined AI use cases.


Future Roadmap for OEMs

  1. Voice AI: The voice bot market will hit $47.5B by 2034. Integrate voice assistants for seamless queries like, “Find me an electric SUV under $50k.”

  2. Predictive Analytics: Use weather and social trends to stock models (e.g., SUVs before monsoon season).

  3. Unified Platforms: Tools like CRM data with WhatsApp for instant follow-ups.

AI isn’t just changing the game—it’s rewriting the rules. Dealerships leveraging AI tools see 20-25% faster sales cycles and 35% higher customer satisfaction.

For OEMs, the message is clear: Invest in AI now, or get lapped by competitors. Ready to shift gears?


Too late to start? Partner with Walm and accelerate growth by optimizing GMB, deploying agents, and automating social posts. The checkered flag awaits!

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